Hey there. I`m Paula

born and raised among the stunning wildlife and landscapes of the Galapagos Islands. After studying sustainable tourism in Germany and traveling the world, I felt a pull back to my roots.

The Kawaii Story

A Love Letter to the Galápagos Islands

Some stories start in faraway places—but mine begins on a tiny island surrounded by magic.

I grew up on the Galápagos Islands, where the ocean meets the sky in dreamy hues of turquoise, where sea lions nap in the sun, and where blue-footed boobies dance like no one’s watching. As a little girl, I didn’t just see wildlife—I fell in love with it. The colors, the textures, the peaceful chaos of nature all around me… it shaped the way I saw beauty.

🌊 From Island Girl to Global Dreamer

Later, I left the islands to explore the world. I wandered through cities, studied fashion, and filled sketchbooks with colors from Tokyo to Paris. But no matter how far I traveled, the Galápagos called me home.

It wasn’t just nostalgia—it was a feeling in my heart. A need to share the magic I grew up with.

🎨 A Collection Born from Nature’s Palette

That’s when Kawaii Memories was born. I wanted to create something that felt like a love letter to the islands—soft like the breeze at dusk, colorful like coral gardens, and filled with wonder, like watching a baby sea turtle hatch under a full moon.

This new Island-Inspired Collection is a reflection of that. Every piece is kissed with pastels pulled from real moments—sun-bleached shells, mossy lava rocks, the shimmer of shallow water.

🐚 From My Heart to Yours

These aren’t just bikinis or cover-ups—they’re memories you can wear. They're made for sun-chasers, dreamers, and anyone who wants to carry a little piece of island joy with them.

Whether you grew up near the sea or simply dream of it, I hope you feel the heart of the Galápagos in every stitch.

With love,
From one island soul to another 💕
— Paula Estefania founder of Kawaii Memories